The old and tried method, the much ridiculed press release. The mere title heralds negative images of doctored information. You have brochures, flyers, website, Facebook page, why would you need such an outdated form of publicity? Well both paper and print will still be around for a while. With so much digitally information gobbled on a daily basis, it’s more relevant than ever to provide a core service or product on a simple A4 piece of paper and post it to people in an envelope. Never overlook the wisdom’s of ‘old school’ marketing, they still have their place.