“We have a great product but please don’t buy it unless you really need to.”
When global demands are known to outweigh global resources, why is the above statement so unspeakable? Surely any advertising campaign that would follow this strategy could achieve truly unique market recognition.
Where are those progressive companies who know that a carbon gobbling product should be marketed to people with a cautionary note. Where is the far-sightedness? If Ad men continue to help sell so regardless, we will be left with a marketplace that can only barter for food and water.
We at Marvelous remain positive that a growing number of companies in the future will seek more than a sustainability certificate for their business. They will target their campaigns towards people who need their products and not just people who may buy them.