Just communicate

I recall back in the 1990’s, a colleague who was shocked when I informed that I would be meeting someone whom I’d made contact via a forum. No, it wasn’t a dating forum, expatica.com to be precise. I’d recently landed in Holland and was eager to meet new friends – a…

Release and press print

The old and tried method, the much ridiculed press release. The mere title heralds negative images of doctored information. You have brochures, flyers, website, Facebook page, why would you need such an outdated form of publicity? Well both paper and print will still be around for a while. With so…

Pro bono publico

Working for things that mean something, working for others, is something I’ve done since my first days as a graphic artist. Pro bono is pro others, pro you and pro me. Such clients are as demanding as ‘real’ clients – but usually more rewarding. My affinity with Buddhist thinking brings…

Traders

Few things delight as much as working with small retailers. In the US they’re often called B&M’s (bricks and mortar), a term used to highlight their coveted, endearing qualities which set them apart from their competitively priced on-line brothers. Many people who gladly post a link to the best on-line deals…

It’s a ‘selfie’ world

The digital world has been around for sometime, the number of people who have access to digital tools like wifi camera’s, smartphones and easy-to-use web templates, increases every hour. It is this hands-on nature of digital media today that is new. Most media professionals want to highlight their proven skill, and rightly so.…

Unspeakable

“We have a great product but please don’t buy it unless you really need to.” When global demands are known to outweigh global resources, why is the above statement so unspeakable? Surely any advertising campaign that would follow this strategy could achieve truly unique market recognition. Where are those progressive…

Lets

Most of us independent media creatives have been experiencing tough times since late 2008 when the first signs of a bloated and misguided financial system began to emerge. We at Marvelous were no exception. Decreasing creative projects sought by an increasing number of talented freelancers was the new landscape. Many…